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Groupon Buys LivingSocial. What The Acquisition Means to You
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Next stop for daily deals – global and personal, says Living Social’s Nazar Musa
Love it! Nancy Taylor. I love getting cash back on my online purchases. We use an Amadeus platform so you can also buy a flight ticket. And that could be the next nut to crack for daily deals sites, says Nazar.
He sees a tomorrow when deals will go global and personal. In Korea, the company is testing personalized offers — such as, you have purchased that before, would you like this?
For now, realities persist and there is still misunderstanding about the daily deals model, hence hostility from certain merchants. To Nazar, the model is clearly marketing.
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We do all the promotions. The news has created significant talk online with Daily Social breaking the news, which has also appeared on top U. Thailand is one of the few Asian markets where Groupon does not have a presence, so why didn't the group-buying industry giant make a move for Ensogo, when it has a number of other acquisitions in neighboring markets? As I wrote back in April , Groupon partner Tecent's investment in Ensogo rival Sanook Coupon, coupled with Ensogo's presence in the Philippines where Groupon already enjoys a presence, made the company an unlikely target for Groupon in my eyes.
Perhaps then there is little surprise to see LivingSocial step in and take its first steps into Asia in the Philippines and Thailand--via Ensogo--and Indnesia, via DealKeren. As yet, there is no financial details around the deal which has been confirmed by Living Social in this press release. And the sites have already updated their logos accordingly. These three acquisitions and the Netherlands launch bring the total number of countries in which LivingSocial operates to The company's reach now spans six of the seven continents.
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Officially launched in June , Ensogo is known as the No. Ensogo is backed by Rebate Networks, a leading international VC venture capitalist specializing in the social commerce space. Will this move kick the so-far lackluster competition in Thailand, where--despite Engoso's popularity--daily deals sites have yet to gain mainstream attention? How to assemble your company's social media team.
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